Hi, I'm Kajol.I make brandsactually work.
Most brands don't have a growth problem.
They have too many disconnected pieces.
Good ads. Weak landing pages. Strong brand. Poor conversion.
Customers acquired, not retained.
I started in engineering — which probably explains why I see marketing as systems, not campaigns.
I get embedded, find where things stop connecting, and build what actually compounds.
More campaigns won't fix this.
Worked with
What usually goes wrong
Traffic is rarely
the real problem.
The ads run. The content goes out. The team is busy.
But somewhere between the first click and the second purchase, things fall apart.
Nobody can quite explain why — because everyone is looking at their own piece, not the whole picture.
Good ads, weak landing pages
Strong brand, poor conversion
Customers acquired, not retained
What I see often
Across brands, the patterns repeat.
The acquisition trap
Spending more on ads to fix a problem that lives on the website or in the product.
The content treadmill
Posting more, saying less. Volume without a point of view doesn't build anything.
The retention gap
Brands that work hard to acquire customers and then do almost nothing to keep them.
Most brands don't need more content. They need a clearer point of view.
What I actually do
Not more campaigns.
Not more content.
I look at the whole picture — brand, performance, retention — and find where things stop talking to each other.
Sometimes that means rewriting the messaging. Sometimes it means rebuilding the funnel. Sometimes it means slowing down before speeding up. The fix depends on what's actually broken — not what looks broken from the outside.
What changed: the message
What improved: the funnel
What worked: the system
How I think
I don't start with strategy decks.
I started in engineering — which probably explains why I see marketing as a system with inputs, outputs, and failure points. Not a creative exercise.
The strategy comes after you understand the reality. Not before.
What people are buying
Not what you think they want — what they actually choose.
What they complain about
Reviews, returns, support tickets. That's your real brief.
What they don't use
The features, the content, the offers that get ignored.
Brands I've worked with
Across beauty, fashion, FMCG, and consumer brands.
Plus fractional roles across multiple early-stage D2C brands.
Selected Work
Here's what that
looks like in practice.
Five engagements. Each one built around what actually needed fixing.
Aigiri Jewels
Launching a store is easy. Getting people to walk in is the real job.
A new Jaipur store. No brand presence, no footfall strategy, no reason for people to show up.
- Built brand identity and tonal direction from scratch
- Led in-house shoots and campaign planning end-to-end
- Ran on-ground activations across Delhi and Hyderabad
~10%
MoM Sales Growth
3
Cities Activated
ABIS Pro
The problem wasn't acquisition. It was everything after.
Campaigns were running. People were coming in. Nothing downstream was converting or retaining.
- Aligned brand, performance, and retention into one system
- Led GTM for new acquisition and repeat customers
- Integrated CRM and lifecycle automation to improve LTV
Full-Funnel
System Built
Multi-Market
Expansion Supported
Janasya
Conversion wasn't the problem. Clarity was.
Good traffic, weak conversion. The website was losing people before they could buy.
- Revamped Shopify structure and UX for clarity
- Integrated influencer-led content to build trust at key moments
- Structured campaigns around the festival calendar to cut costs
4×
ROAS
~4.5%
MoM Sales Growth
Schwarzkopf Professional
A global brand with a local problem.
International trends that weren't landing in Indian salons. Events without trade follow-through.
- Executed Essential Looks India across Mumbai, Bangalore, Delhi, Kolkata
- Managed digital, influencer, POSM, and retail visibility together
- Turned event energy into structured salon sales
~12%
Salon Sales Growth
4
Cities
Cinthol
Most brands went quiet during COVID. We didn't.
Restricted shoots, remote teams, and a category that had gone completely silent.
- Led brand films with offline narrative integration under production constraints
- Built a high-engagement campaign when most brands paused
- Delivered award-winning work in one of the hardest production environments
Award-Winning
Industry Recognition
COVID-Era
Execution Context
Not everything needs a long process.
Sometimes a 30-minute conversation is enough.
Schedule a conversationWhat I can help with
Six areas.
One connected system.
I don't pick one lane and stay in it. The brands I work with need things to talk to each other — and that's exactly what I build.
Brand & Positioning
What your brand actually stands for, who it's for, and why someone should choose it over the next option.
Growth & GTM
Getting to market in a way that builds momentum — not just activity that looks busy.
D2C & Conversion
The gap between traffic and revenue. This is where most brands leave money on the table.
Retention & Lifecycle
Turning one-time buyers into customers who come back — and bring others.
Influencer & Content
Content that works because it's built on real insight — not trend-chasing or volume for its own sake.
Trade & Offline
Brand experience beyond the screen. Where physical and digital need to work together.
Who I work with
D2C brands
Beauty, fashion, FMCG, jewellery — consumer brands where marketing needs to actually convert, not just look good.
Founders scaling
You have traction. Now you need structure. Someone who can think at the strategy level and still get into the execution.
Teams with gaps
Things are moving, but something isn't clicking. I come in, find what's broken, and fix it — without disrupting what's working.
Get in touch
Tell me what you're working on.
Share a few details and I'll get back to you. No pitch decks, no long forms — just a quick note to start.
Let's talk
If you're somewhere
between “working”
and “this should be better”
we'll get along.
I'm not looking to pitch you. I'm looking to understand what's actually going on — and whether I can help. If things are working but feel like they should be working harder, that's usually where I come in.
30 minutes. No prep needed. No deck required.
If there's a fit, we'll figure it out together.
Response time
Within 24 hours
First call
30 minutes, no prep needed
Engagement types
Fractional · Project · Hybrid